All work

Heixiong Game Suite

Project Overview

A suite of four lightweight, browser-based mini-games - reflex-catchers, platformers and puzzles - engineered to capture consumer attention for Taiwan Excellence. Designed as a tactical activation tool, it skips the app install entirely and drops players straight into gameplay from a campaign link.

The Challenge

  • Static promotional landing pages bleed traffic through high bounce rates.
  • Mandatory app-store installs add friction before anyone has a reason to care.
  • Physics and controls have to feel smooth across a fragmented range of mobile devices.

Stack & Execution

Built on a pure HTML5 / Canvas frontend for instant play and a steady 60fps render. Each game is a snackable loop with its own mechanic, sharing one brand world, one asset pipeline and one registration flow.

The Funnel

Players reach the lead-capture reward registration at the peak of their gameplay satisfaction - when they are most willing to leave their details - so casual visitors convert into captured leads instead of bouncing.

01Lead-Gen Funnel

Zero-Install, Zero Friction

A campaign link opens straight into gameplay within milliseconds; registration sits at the end of a satisfying loop.

  1. 01

    Campaign Ad Click

    Social media / display ads

  2. 02

    Instant Play

    In the browser - no app store

  3. 03

    Lead Capture

    High-conversion reward form

02The Suite

Four Games, One Campaign

Different mechanics for different players - all running at the same time, all funnelling into the same registration.

01 / 04

Hungry Heixiong

Side-scrolling platformer

Heixiong runs across a city skyline, jumping gaps and grabbing coins with on-screen Left / Right / Jump / High Jump controls. Stages unlock one by one, and every clear ends on a star rating and score - right where the registration prompt lands.

  • 15 stages
  • Touch controls
  • Star rating
02 / 04

Finding the Gold Award

Adventure platformer

A treasure hunt through eight chapters of caves and stone gears, collecting gems on the way to the Gold Award. Chapters open in sequence, giving players a reason to come back to the campaign.

  • 8 chapters
  • Gem collecting
  • Chapter unlocks
03 / 04

Sweet Heixiong Saga

Match-3 puzzle

Swap Taiwan-themed tiles to clear the board; chained matches fire Combo ×2 / ×4 multipliers against the score bar and your best score. Built portrait-first for one-thumb play.

  • Combo multipliers
  • Best-score chase
  • One-thumb portrait
Gameplay
Sweet Heixiong Saga - Board
Board
Sweet Heixiong Saga - Combo ×4
Combo ×4
Sweet Heixiong Saga - Combo ×2
Combo ×2
04 / 04

Pipe Mania

Logic puzzle

Rotate pipe pieces to route the water to its target; levels unlock in sequence and each clear shows your score against your best. Short, replayable sessions sized for a scroll-break.

  • Level unlocks
  • Score vs best
  • One-thumb portrait
Gameplay
Pipe Mania - Levels
Levels
Pipe Mania - Routing water
Routing water
Pipe Mania - Level complete
Level complete

03Our Work

Explore Others

More campaign systems engineered for nationwide scale.

Game of Crown

Details soon
  • Gamification / Loyalty Engine
  • Dynamic Reward Distribution
  • Major Indonesian Bank
Game of Crown screenshot

Kejutan KPR

  • B2B Referral CRM
  • Nationwide Operational Tool
  • Major Indonesian Bank

Let's Build The Engine

Bring the idea, or just the problem. We'll shape the experience and build the engine behind it.