Project Overview
A suite of four lightweight, browser-based mini-games - reflex-catchers, platformers and puzzles - engineered to capture consumer attention for Taiwan Excellence. Designed as a tactical activation tool, it skips the app install entirely and drops players straight into gameplay from a campaign link.
The Challenge
- Static promotional landing pages bleed traffic through high bounce rates.
- Mandatory app-store installs add friction before anyone has a reason to care.
- Physics and controls have to feel smooth across a fragmented range of mobile devices.
Stack & Execution
Built on a pure HTML5 / Canvas frontend for instant play and a steady 60fps render. Each game is a snackable loop with its own mechanic, sharing one brand world, one asset pipeline and one registration flow.
The Funnel
Players reach the lead-capture reward registration at the peak of their gameplay satisfaction - when they are most willing to leave their details - so casual visitors convert into captured leads instead of bouncing.