Kejutan KPR
Project Overview
Kejutan KPR is the referral program behind a major Indonesian bank's home loans. Property agents, developers and the bank's own staff refer home buyers; the bank's mortgage team follows every lead up to the loan being paid out; and referrers collect points they can swap for rewards. We built the whole system from scratch.
Our Scope
- UI/UX: the partner portal, the sales dashboards and the admin panel.
- Frontend: a portal that works the same on a phone as on a desktop.
- Backend: the referral pipeline, points engine, rewards catalog and reports.
- Integrations: email, SMS and WhatsApp notifications, maps and two-step login.
- Ongoing: new releases, upgrades and regular independent security testing.
What Stands Out
Every lead moves through a clear pipeline, from first follow-up to the loan being paid out, and each partner can see where theirs stands. Leads go straight to the right person in the bank's sales team by area, and a lead that is not picked up in time moves up to the next level on its own. Points are added the moment a loan goes through.
Behind the Scenes
The bank runs the program from its own admin panel: live performance charts, partner and agency data, the sales structure by area, points and reward deliveries, content such as banners and terms, bulk imports and exports, and a log of every change.
01In a Minute
How Kejutan KPR Works
From a single referral to a reward: how leads reach the right specialist, move through every stage, and pay off for partners.
02See It Move
One Portal, Two Sides
The partner portal on desktop and on a phone, then the dashboard where the bank's mortgage team picks up each lead.
03Partner Portal
From Referral to Reward
What a partner sees: submit a buyer, follow the loan, and turn points into rewards.
-
01Refer a buyer
A short form: the buyer, the property, the loan amount and tenor, and the mortgage specialist the partner wants to work with.
-
02Follow every lead
Each referral shows its current stage, from follow-up to the loan being paid out, so partners never have to ask.
-
03Earn and redeem
Points arrive when a referral is submitted and again when the loan goes through, then go into a catalog of rewards.
-
04See who leads
A leaderboard ranks the top referrers and branches, which keeps the program lively.
04Responsive
Built for Partners on the Move
Agents work from their phones, so every screen of the portal is designed for a small screen first.
05Our Work
Explore Others
More campaign systems engineered for nationwide scale.
Let's Build The Engine
Bring the idea, or just the problem. We'll shape the experience and build the engine behind it.
